Work experience

 

Social Media Manager, Salter>Mitchell                                                 Sept. 2014 - Present 

• Work with project managers and clients from public relations and behavior change marketing lines of business to create social media strategy

• Conduct social media listening on behalf of clients and create custom reports

• Collaborate in creation of timely and engaging content 

• Review social media analytics for successes and new opportunities

• Stay current with social media trends and tools and share recommendations with staff

 

Audience Engagement Specialist, Times Publishing Company       Nov. 2012 - Sept. 2014

• Managed social media accounts (including Facebook, Twitter, and Instagram), oversee contests from writing rules through prize fulfillment, write and fulfill sponsorship agreements, plan on-site engagement and attend events sponsored by tbt*, the free daily published by the Tampa Bay Times

• Co-hosted Play Tampa Bay videos highlighting events and things to do for tampabay.com

• Spearheaded campaign to obtain a flexible spending account for Facebook advertising and now co-manage Facebook advertising budget for Times Publishing Company brand pages

• Served as a member of Social Media Operating Team to determine guidelines, best practices, and opportunities for Times Publishing Company

 

Marketing Intern, Times Publishing Company                                   May 2012 - Oct. 2012

• Managed social media accounts and attended events for tbt* while being mentored by tbt*’s Marketing Manager

 

Freelance Reporter                                                                                     August 2010 - May 2014

• AerysSports.com - Contributed articles about the Tampa Bay Rays and fitness

•  JoeBucsFan.com - Conducted on-camera interviews with Tampa Bay Buccaneers players and analysts

• “Happy Hour with JP Peterson” on 1010AM CBS Sports Radio - Researched, wrote and delivered live on-air sports updates and managed social media accounts

• The Tampa Tribune - Recorded high school football statistics and wrote post-game stories for TBO.com and print

 

Marketing Specialist/Client Liaison, Tigre-Strategics                          Sept. 2009 - Feb. 2011 

• Marketed voice-broadcasting solutions to alumni groups, sports teams, businesses and special interest groups

• Communicated with clients to address various campaign needs